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ABOUT

ABOUT

070939-glossy-black-icon-alphanumeric-quote-open2.pngPeople come in and want skis, but they don’t want to pay a lot.  I’ve been selling ski packages to people on a budget for more than forty years. I sold  complete ski packages for $99 dollars then, and I can still sell complete used ski packages for $99 dollars and up today.070939-glossy-black-icon-alphanumeric-quote-open2.jpg

    

Jeff White Owner Skitrucks 

Jeff White, Owner 

 

 OUR STORY

SkiTrucks has been outfitting skiers on a budget since 1969, when owner Jeff White began selling skis from the back of his 1956 Chevy. Originally started in Provo, Utah, while Jeff was a student at BYU, he began travelling from town to town, sometimes following the snow. Since these humble beginnings, SkiTrucks has grown into the world’s largest retailer of new and used skis and equipment. Occupying a warehouse space of 24,000 square feet, SkiTrucks has such a large selection that now, instead of selling from the back of a truck, Jeff has several large trailer trucks full of gear that can’t fit into the main area of his store- giving a whole new meaning to SkiTrucks!  Still, Jeff’s vision of providing quality ski gear at a discount is alive and well some 40 years later, and SkiTrucks has outfitted 3 generations of skiers.

 

And Folks, We Do Have Skies, Snow Boards, Boots, Poles & Much Much More! 

New & used Skies Packages at Skitrucks New & used Skies Packages at Skitrucks New & used Skies Packages at Skitrucks

New & used Snow Boards packages at Skitrucks New & used Skies Packages at Skitrucks New & used Snow Boards packages at Skitrucks

New & used Skies Packages at Skitrucks New & used Snow Boards at Skitrucks New & used Skies Packages at Skitrucks

SKITRUCKS IN THE NEWS

SkiTrucks' unusual inventory approach:

 By Phoenix Roberts 
Close-Up Correspondent 
 
Published November 17, 2005 1:28 pm
Photos
 
 
Any business that has to move twice a year shouldn't last very long, but Jeff White has beaten the odds for more than three decades. White owns and operates Ski Trucks, a ski and snowboard liquidator presently located at the Utah State Fairpark. 
 
It began accidentally in 1972. The Colorado native was working his way through Brigham Young University as a ski manufacturer's representative when the company had a cash shortfall and offered him overstock product instead of his commission. He accepted, selling first from his landlord's basement then from the original “Ski Truck” on a Provo street corner. It was successful enough that, upon graduation, he decided to stick with it. Every fall, White pulled several truckloads of ski equipment and clothing from storage, found a location and set up shop. Every May, he packed it up again and headed for his Colorado ranch.

 There have been a few problems. He was once arrested after the City Council revised a zoning law and didn't publicize the change, but he wasn't charged. White said he later found out a local ski shop was behind the harassment because they didn't like the competition. 

 He moved the truck to Orem, rented display space in a barbershop and reopened. After changing locations several times, he was asked to help liquidate a sporting goods store and decided he needed a bigger market. He moved to Salt Lake City for the 1992-93 season and never looked back.

After a year in a storefront on 500 South, he returned in mid-November 1993, to find that his assistant hadn't arranged a rental location. Fearful he would lose his season, he scrambled for a new spot. Someone suggested the Fairpark, White made inquiries and a deal was struck. 

 For the last dozen years, the Cottonwood Heights resident has returned every fall to sweep out a barn, set up his goods and go to work.

The secret to White's success is simple, skiing is an expensive hobby, so he cuts his prices by bulk-buying overstocks,rental returns and last year's “leftovers.” After a quick trip through his on-site refinishing shop, the recycled gear is ready for the customer. It makes for some interesting transactions. 

 He once bought 10,500 pounds of ski boots a European manufacturer couldn't sell; he also picked up 400 pairs of skis another manufacturer didn't want to sell because they didn't like the color. At present, he thinks has enough inventory for 10 ski shops and doesn't think he'll buy any more for a while.

“I knew there was a better way,” he says, quickly adding with a smile, “I'm inventory rich, but cash poor.” 

Now set up for the 2005-06 season, he recently added a Web site, http://skitruck.com, which brings him over 1,000 orders per year. 

“I have customers from all over the world, including Australia, Brazil and South Africa, usually stopping by on their way to Colorado or Alberta. Some have been coming to me for 15 years.” They like the low prices and don't mind the no-frills approach that helps White keep those prices low. 

  Copyright 2015 The Salt Lake Tribune.